As project lead for the Cartier Christmas Activation at Antara Polanco, Mexico City, I oversaw the creation of a luxury brand experience designed to celebrate Cartier’s festive identity. Beyond visual merchandising, the project aimed to craft a consistent emotional journey for consumers — connecting the window display, store environment, and digital storytelling. I managed the creative development, production supervision, and installation, ensuring alignment with Richemont’s artistic direction and timing.

By combining imported materials with local craftsmanship, we created a refined visual ecosystem that embodied the maison’s excellence and seasonal spirit. This project reinforced my expertise in coordinating cross-disciplinary teams, translating brand values into physical and digital experiences, and designing engagement-driven narratives for high-end audiences.