The Casa Nike Mexico project transformed a historic building in downtown Mexico City into an immersive experiential space celebrating Nike’s DNA through a local cultural lens. As part of the branding and store planning team within the creative agency, I collaborated with architectural and engineering teams, assisting in the development of the art direction and visual strategy that fused Nike’s global identity with Mexican craftsmanship and cultural references.

The project involved coordinating with local artisans and production partners to bring the approved design proposals to life, ensuring alignment with Nike Global’s standards. My contribution included design proposal development, material selection, and follow-up during the production and installation phases, ensuring the final environment captured the essence of Nike’s innovative spirit blended with authentic local expression.