For the HEIRIKU brand, I redesigned the visual identity to reinforce its creative and professional positioning. Starting from the existing logo, I built a coherent brand system including corporate stationery, production guidelines, and physical deliverables such as business cards, printed materials, and branded apparel.

The process involved defining a new color palette, typographic hierarchy, and scalable grid to ensure consistency across digital and print formats. I also supervised the production phase, ensuring material quality and print fidelity. This project allowed me to consolidate my skills in visual strategy, brand coherence, and hands-on production management, translating design concepts into tangible, high-impact communication assets.