As part of my Master’s in Digital Creation, I developed a 360° campaign for the LA KERMESSE festival with a strong User Experience approach. The project encompassed the design of a visual identity and its application across all campaign touchpoints, including the website, app, newsletters, urban affichage, and experiential activations.

The campaign aimed to enrich existing strategies, enhance visitor engagement, and create immersive experiences that resonate with the festival audience. This project allowed me to explore the full process of conceptualizing and executing a cohesive, multi-channel campaign from both a visual and experiential perspective.