Within my assistant marketing | web designer position at Solaïs, I led a digital content strategy aligned with the company’s new branding and user experience goals. I created and implemented the editorial calendar, planned and produced visual and written content for both social media and web platforms, ensuring consistency across all touchpoints.

Through data analysis with Google Analytics and LinkedIn Insights, I identified key performance indicators to optimize engagement and reach. My actions led to a significant increase in organic traffic and improved overall visibility of the brand online.
I also contributed to UX optimization by auditing the website’s user journey, improving navigation clarity, and creating UI elements that enhanced accessibility and aesthetic coherence.

This project allowed me to blend creative direction, content management, and analytical thinking — delivering measurable results while reinforcing the brand’s digital presence in the renewable energy sector.